Small-scale business marketing might be a niche that established businesses dedicate an entire department to. However, this does not mean that smaller businesses cannot effectively engage and retain their customers. A variety of strategies, from online marketing to traditional strategies such as billboards and posters, can assist small businesses in developing and sustain their brands.
Online marketing, which encapsulates websites for businesses as well as social media profiles, is an essential element of any small-scale business marketing strategy. A well-designed website can provide customers with important information about your company including the products and services you offer as marketing tools for small businesses well as your location, hours of operation, pricing and contact details. A small-sized business website can function as an online store which allows you to sell your products and services directly to the consumer.
In addition to an online presence, small companies can also utilize traditional methods to market themselves, for example, distributing advertisements in newspapers and coupon books, or taking part in farmers markets and trade shows. One method of increasing the visibility of your brand is to team up with influencers. These are individuals who have a huge following on platforms such as Instagram or YouTube.
A clear and effective marketing strategy is vital for any small-sized business. Our survey results show that a majority of small-sized businesses are planning to increase their marketing efforts throughout the entire year. When asked which marketing strategies provide the biggest return, email and Facebook ranked at the top of the list, while content marketing and paid digital ads rounded out the top five. In contrast, direct mail SMS marketing, and Twitter merited a lower return on investment.